Client
Industry
Cash Back Rewards
What's ibotta? Why should I use it?
What's ibotta?
Why should I use it?
What's ibotta?
Why should I use it?
Goal : Onboard new ibotta users and convince them to signup.
Team : VP of Product, Brand Marketing Lead
Role : Senior Product Designer
Year : 2018
Context
ibotta offers it's customers cash back rewards on various purchases through its ibotta performance network and consumer properties. They came to me with a design challenge to increase the consumers understanding how much money ibotta can save it's customers thus increasing new-user conversion rates. This guided 'What's ibotta?' on-boarding increased new user signups by 16% overall in the first year.
Goal : Onboard new ibotta users
and convince them to signup.
Team : VP of Product,
Brand Marketing Lead
Role : Senior Product Designer
Year : 2018
Context
ibotta offers it's customers cash back rewards on various purchases through its ibotta performance network and consumer properties. They came to me with a design challenge to increase the consumers understanding how much money ibotta can save it's customers thus increasing new-user conversion rates. This guided 'What's ibotta?' approach increased new user account signups by 16% overall in the first year.
Goal : Onboard new ibotta users and convince them to signup.
Team : VP of Product, Brand Marketing Lead
Role : Senior Product Designer
Year : 2018
Context
ibotta offers it's customers cash back rewards on various purchases through its ibotta performance network and consumer properties. They came to me with a design challenge to increase the consumers understanding how much money ibotta can save it's customers thus increasing new-user conversion rates. This guided 'What's ibotta?' approach increased new user account signups by 16% overall in the first year.
"We need a clever, easy way to let our new users know they get cash back for using our app."
- VP of Product
Onboard + Account Signup
Onboard & Account Sign up
Onboard + Account Signup
Outcome:
Reduced account setup time by 3x, introduced a two-screen value proposition for new users, and drove 22% increase in new user conversion while simultaneously surfacing personalized category segment data to align user intent with Ibotta's growth segment priorities.
Outcome
Reduced account setup time by 3x, introduced a two-screen value proposition for new users, and drove
22% increase in new user conversion while simultaneously surfacing personalized category segment data
to align user intent with Ibotta's growth segment priorities.
Outcome
Reduced account setup time by 3x, introduced a two-screen value proposition for new users, and drove 22% increase in new user conversion while simultaneously surfacing personalized category segment data to align user intent with Ibotta's growth segment priorities.
Outcome
Reduced account setup time by 3x, introduced a two-screen value proposition for new users, and drove 22% increase in new user conversion while simultaneously surfacing personalized category segment data to align user intent with Ibotta's growth segment priorities.
"Getting my account setup
and cash back was easy."
"Getting my account setup and cash back right away was easy."
App Store Review
App Store Review
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BRANDS
I HAVE WORKED WITH:
BUILT IN:
Denver, COLORADO
BRANDS
I HAVE WORKED WITH:
BUILT IN:
Denver, COLORADO