ADAM FELDBRUGGE
ADAM FELDBRUGGE
I currently lead the product design team at SheerID, building the Alliance Network, a 0-to-1 platform that gives brands like Apple, Nike, Spotify, and OpenAI a way to reach thier verified customers directly. Before that, I built and led the team behind MobileTrack, a native mobile timing app used at Lifetime Fitness events around the world. Very early in my career designing for ad agencies in-house with top brand teams.
I care about strategy as much as the screen itself. Before I touch a pixel, I want to know who and what we are designing for, because that's what benefits everyone. Elevating the team around me, whether that's holding workshops, or listening instead of suggesting, pushing front-end code, or finding new ways to refine process and align teams with new AI tools.
SheerID
SHEERID
Principal Product Designer
2024-PRESENT
Lead the end-to-end product design for SheerID's two flagship brand partnership programs Affinity and Alliance totalling $10M+ in new ARR and serving our enterprise customers including: OpenAI, Nike, Google, Target, and Apple.
Partner cross-functionally with SVP of Product and VP of Engineering to drive roadmap, design strategy, and bi-weekly product launches. Lead
a team of two Sr. UX Designers. Applied a metrics-driven approach to optimize student verification self-serve conversion rates by a 23% increase across all clients.
Lead the end-to-end product design for SheerID's two flagship brand partnership programs Affinity and Alliance totalling $10M+ in new ARR and serving our enterprise customers including: OpenAI, Nike, Google, Target, and Apple.
Partner cross-functionally with SVP of Product and VP of Engineering to drive roadmap, design strategy, and bi-weekly product launches. Lead a team of two Sr. UX Designers.
Applied a metrics-driven approach to optimize student verification self-serve conversion rates by a 23% average across all clients.
Lifetime Fitness
LIFETIME FITNESS
Product Design Manager
2019 – 2024
Conceived, prototyped, and shipped MobileTrack 0-to-1 native mobile iOS and Android race timing app. Paired with AeroTrack hardware reaching thousands of units sold within three months of launch.
Conceived, prototyped, and shipped MobileTrack 0-to-1 native mobile iOS and Android race timing app. Paired with AeroTrack hardware reaching thousands of units sold within three months of launch.
Built the ChronoTrack design system in Storybook. Mentored a team of three Sr. UX Designers
Senior Product Designer
2018 – 2019
Designed Athlinks native mobile app social sharing and media management features for a 2M+ active user base to push an 18% increase in self-serve event registration.
Vendavo
VENDAVO
Director of Design
2017 - 2018
Directed a team of five Sr. UX designers across Vendavo's brand and enterprise products and drove lead-generation conversion across 30+ enterprise B2B clients.
“I had the pleasure of working with Adam in his capacity as our Principal Product Designer at SheerID. He has an uncommon ability to grasp the business context behind a design and an understanding of what the customer was trying to achieve and how our product could fit seamlessly into their ecosystem.”
Greg Weinger - SVP of Product @ SheerID
"Adam has made an immediate impact on our company's design and UX. Adam’s perspective is one you can trust. The UX team has always been a strong point in our company and Adam only makes it better."
Dallin Moon - Chief Product Officer @ Corso
"Adam is a pleasure to work with and has helped bring up the level of design while handling multiple projects at once. His design skills are excellent both technically and aesthetically. Adam has the ability to work hard and have fun too. From branding to application interfaces, Adam gets it done."
Rob Schill - Product Design @ Meta | Ex-Google, LinkedIn
SHEERID
Principal Product Designer
2024-PRESENT
Lead the end-to-end product design for SheerID's two flagship brand partnership programs Affinity and Alliance totalling $10M+ in new ARR and serving our enterprise customers including: OpenAI, Nike, Google, Target, and Apple.
Partner cross-functionally with SVP of Product and VP of Engineering to drive roadmap, design strategy, and bi-weekly product launches. Lead
a team of two Sr. UX Designers.
Applied a metrics-driven approach to optimize student verification self-serve conversion rates by a 23% average across all clients.
LIFETIME FITNESS
Product Design Manager
2019 – 2024
Conceived, prototyped, and shipped MobileTrack 0-to-1 native mobile iOS and Android race timing app. Paired with AeroTrack hardware reaching thousands of units sold within three months of launch.
Built the ChronoTrack design system in Storybook. Mentored a team of three Sr. UX Designers
Senior Product Designer
2018 – 2019
Designed Athlinks native mobile app social sharing and media management features for a 2M+ active user base to push an 18% increase in self-serve event registration.
VENDAVO
Director of Design
2017 - 2018
Directed a team of five Sr. UX designers across Vendavo's brand and enterprise products and drove an 8% lift in lead-generation conversion across 30+ enterprise B2B clients.
BRANDS
I HAVE WORKED WITH:
BUILT IN:
Denver, COLORADO
BRANDS
I HAVE WORKED WITH:
BUILT IN:
Denver, COLORADO
BRANDS
I HAVE WORKED WITH:
BUILT IN:
Denver, COLORADO
“I had the pleasure of working with Adam in his capacity as our Principal Product Designer at SheerID. He has an uncommon ability to grasp the business context behind a design and an understanding of what the customer was trying to achieve and how our product could fit seamlessly into their ecosystem.”
Greg Weinger - SVP of Product @ SheerID
"Adam has made an immediate impact on our company's design and UX. Adam’s perspective is one you can trust. The UX team has always been a strong point in our company and Adam only makes it better."
Dallin Moon - Chief Product Officer @ Corso
"Adam is a pleasure to work with and has helped bring up the level of design while handling multiple projects at once. His design skills are excellent both technically and aesthetically. Adam has the ability to work hard and have fun too. From branding to application interfaces, Adam gets it done."
Rob Schill - Product Design @ Meta | Ex-Google