Client
Industry
Identity Marketing
Client
Industry
Identity Verification
Alliance Brands Team Up. Both Win.
Alliance
Brands Team Up. Both Win.
Goal : Design a 0 > 1 B2B product letting the world's top brands share verified customers.
Team : SVP of Product, Lead PM, Lead Engineer, Legal, Customer Support and Sales
Role : Principal Product Designer
Year : 2025-2026
Context
Sales, legal, and engineering each wanted a different product. I advocated for a custom integration platform and drove a standardized network implementation. SheerID owns the complexity, brands just connect. I validated the direction through independent competitive research before anyone committed. Presented findings to leadership and in a week a major enterprise contract was closed.
Goal : Design a net-new B2B product letting the world's top brands share verified customers.
Team : SVP of Product, Lead PM, Lead Engineer, customer support.
Role : Principal Product Designer
Year : 2025-2026
Context
Sales, legal, and engineering each wanted a different product. I advocated for a custom integration platform and drove a standardized network implementation. SheerID owns the complexity, brands just connect. I validated the direction through independent competitive research before anyone committed. Presented findings to leadership and in a week a major enterprise contract was closed.
"The only way we can do this, is if the user logs into both of the brand accounts first."
- Lead Engineer
"The only way we can do this, is if the user logs into both of the brand accounts first."
- Lead Engineer
Outcome
SheerID's PII reputation got brands in the door. SSO latency was the most asked question in every sales conversation. A brandable interstitial answered it on screen turning the product's biggest technical limitation into a moment brands could own. Independent research drove several major enterprise contracts within one week of the release.
Outcome
SheerID's PII reputation got brands in the door. SSO latency was the most asked question in every sales conversation. A brandable interstitial answered it on screen turning the product's biggest technical limitation into a moment brands could own. Independent research drove several major enterprise contracts within one week of the release.
"This quickly gave both of these partner brands new
customers and new revenue."
- SVP of International Sales
.
"This quickly gave both of these partner brands new customers and new revenue."
- SVP of International Sales
"This quickly gave both of these partner
brands new customers and new revenue."
- SVP of International Sales
.
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BRANDS
I HAVE WORKED WITH:
BUILT IN:
Denver, COLORADO
BRANDS
I HAVE WORKED WITH:
BUILT IN:
Denver, COLORADO